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Brand & Media

Build a strong brand and improve marketing and advertising effectiveness.

Solutions / Brand & Media

Solutions

For marketing leaders, delivering growth depends on your ability to build a strong, resilient brand that endures through change. You also have to continually reinforce and leverage this brand strength through effective marketing strategies and activation–all while tangibly demonstrating your impact on commercial outcomes.

NIQ’s Brand and Media solutions helps you accomplish all of this with data and expertise that put the consumer at the heart of your brand and marketing strategy. Our industry-leading suite of solutions provides a holistic view of your brand and marketing performance and transforms that information into actionable insights. With our guidance, you can create best-in-class shopping experiences for your consumers with an effective, seamless marketing strategy that leverages personalization and better product discoverability.

Our Brand & Media solutions

Develop successful brand strategies that connect with your consumers, increase your brand strength, and drive brand premium.

Maximize your creative impact and pair great creative content with an optimal cross-media mix to realize its full market potential.

Create personalized shopper experiences and define tailored offers for the right audiences.

Focus on your most valuable consumer segments and activate their demand through winning propositions centered on what they value most.

Help shoppers discover your products online and on shelves.

Why NIQ

58% higher market share

reported by brands that generate strong consumer experiences

42% of consumers

exclusively buy brands that appeal to their beliefs, values, or ideals

30% of revenue

the average attributed to brand strength

NIQ Brand Architect

Develop successful brand strategies that connect with your consumers, increase your brand strength, and deliver remarkable brand experiences.

NIQ BASES
Great creative is a competitive advantage

With tools across the spectrum from deep optimization and validation to compact and agile, NIQ BASES provides foundational, scalable learning from every ad.

NIQ’s Product Finder

Explore our Innovative product offerings to unlock the Full View™