BASES Live!
Winning with consumer-centric packaging
Join us to explore how successful brands have leveraged the art and science of pack design to make a truly remarkable impact on their performance.
2 time slots available:
Wednesday 16th October 2024 | From 10 a.m. to 12:00 p.m.
Thursday 17th October 2024 | From 10 a.m. to 12:00 p.m.
Location:
Blue Fin Building, 7th Floor, 110 Southwark St, London SE1 0SU, United Kingdom
What makes a pack design successful?
What is the secret behind the packs that drive strong results?
Join the session to learn how to maximize your return from design efforts.
What You Can Expect
- Understanding What Drives Packaging Success
Uncover the impact of consumer-centric packs in driving success across different phases of the shopper journey, with a focus on themes including sustainable packaging, premium packaging, on-pack claims, and more. Discover how a sustainable pack can drive broader shopper interest and command a higher willingness to pay. Learn what helps a premium pack stand out on the shelf. What claims enhance credibility and motivate purchase? Hear from our packaging design expert to understand the behavioural motivations that draw shoppers towards a brand. Explore real success stories and learn from brands that have excelled in this space.
- Sustainability and Pack design
Learn how sustainability can be integrated into packaging design without compromising on quality or aesthetic appeal. Shifts to more eco-friendly business practices and changing consumer preferences are driving demand for sustainable packaging. Sustainable packaging trends like recyclable materials, minimalist packaging, and reusable pack design can help manufacturers reduce waste and, in many cases, enhance brand perceptions. However, thoughtful execution is needed to maintain purchase motivation and brand consistency.
- Packaging Research Methods
Discover how BASES tools have been applied by brands worldwide to develop best-in-class packaging. Our experts will guide you through an interactive session on how our System 1 and System 2 tools are used to test packaging. Whether you’re focusing on sustainability, premiumisation, or both, learn how to validate your design choices and ensure they resonate with your target audience.
Meet your host
Dr. Smruti Kulkarni
NIQ BASES
VP, Pack and Design Practice, Europe
With a background in consulting, market research, and technology, Smruti has worked with hundreds of brands across CPG and restaurant industries to help them develop shopper-centric packs and products.
In addition to leading the European BASES & Neuro Design Practice Area, Smruti has been responsible for consumer research projects on sustainability at BASES Europe and has presented insights on how to drive sustainable shopper behaviours at international industry events.
Smruti leverages her experience in behavioural science and technology to help brands develop packaging innovations that are both planet-friendly and consumer-centric.
