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Pet

The industry continues to see increased humanization of pets and higher overall spend on wellness-focused premium products. Now more than ever, it’s important to have a clear line of sight into critical insights to remain competitive across this growing industry.

NIQ delivers critical insights with industry-leading pet coverage backed by our trusted measurement and panel data. Our robust suite of solutions and unmatched coverage of the total pet industry deliver the Full View™ and meet the needs of retailers, manufacturers, emerging brands, and pet industry associations. We enable businesses of all types and sizes to unlock your full potential and remain competitive by fuelling improved decision-making.

With NIQ’s unmatched pet industry data, you can:

A snapshot of the pet industry in the U.S.

Total Pet Care

Cat Chewing on Toy

Woman sits with her dog observing rising pet care costs online

Retail Measurement Services (RMS)

Trust your performance and trend data in retail and e-tail markets with comprehensive CPG market measurement solutions.

Omnichannel Commerce

Track product, category, brand, retailer, and competitor market performance with precise item-level data.

Raha Alavi
Andrea Binder
Chris Storves
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