Webinar

Webinar description

Principles of Consumer-Centric Sustainable Packaging.

Shifts to more eco-friendly business practices and changing consumer preferences are driving demand for sustainable packaging. 

Sustainable packaging trends like recyclable materials, minimalist packaging, and reusable pack design can help manufacturers reduce waste and, in many cases, enhance brand perception. 

However, thoughtful execution is needed to maintain purchase motivation and brand consistency.

Brought to you by

Smruti Kulkarni

VP, Pack & Design (Europe)
NIQ BASES

With a background in consumer behavior, technology and consulting, Smruti has worked with hundreds of brands across CPG and restaurant industries to help them develop consumer-centric packs and products. In addition to leading the European BASES & Neuro Design Practice Area, Smruti has led consumer research projects on sustainability, and industry thought leadership on breakthrough innovations at BASES Europe. Smruti leverages her experience in behavioral science and technology to help brands develop packs and products that are both planet-friendly and consumer-centric.

Katie Sugermeyer

VP, Pack & Design (North America)
NIQ BASES

As the North America lead of BASES Pack & Design Practice, Katie partners with clients across industries to create impactful packaging and brand design. She has spent over 15 years driving the growth of consumer neuroscience and its application to packaging and brand research. Katie is a thought leader who leverages her expertise in understanding how designs moves people to bridge the art and science of great design.