Webinar

Webinar description

Watch our full webinar exploring the expanding Adult Non Alcohol category, focusing on Non Alcohol Beer, Wine, and Spirits.  Our experts share the latest trends in Off Premise retail outlets and how these options are being embraced in On Premise bars and restaurants.  With moderation at the forefront for Beverage Alcohol consumers, Non Alcohol products offer alternatives to traditional routines.  In partnership with Spate, we provided insights into consumer trends using data from Google and TikTok.  Learn from industry experts, Jon Berg (NIQ), Kaleigh Theriault (NIQ), and Olivier Zimmer (Spate) about the potential of Non Alcohol and strategies to succeed in this growing market.

Brought to you by

Jon Berg

VP, BevAl Thought Leadership
NIQ

Jon started his career working in sales for Pfizer but moved over to the Beverage Alcohol industry where he has been for the last 18 years. His work history has been with MillerCoors, Bacardi USA and Moet Hennessy. Jon’s roles have been focused on commercial insights development, category management, shopper research and retail pricing design. His investigative work and primary consumer research has taken him to all the major US and Canadian markets, as well as global projects in Europe. Now within the Thought Leadership framework at NielsenIQ, Jon is working across BevAl segments to develop insights material that can support and help define NIQ client success.

Kaleigh Theriault

Director of BevAl Thought Leadership

NIQ

Kaleigh has 9 years of NIQ experience and considerable background working with clients in multiple categories.  She has been involved with the Beverage Alcohol category for the last five years working on Thought Leadership, industry insights, and client specific business questions and projects.  Kaleigh brings a unique skillset of analytic capabilities, as well as commercial selling story creation, and has significant background in bringing consumer insights to the forefront in support of sales trends.  She has been pivotal in the NIQ strategy and tactics for Beverage Alcohol as the industry changes and develops.

Olivier Zimmer

Co-founder & CEO
Spate

Olivier Zimmer is the co-founder & CEO of Spate, the artificial intelligence platform for finding trends in beauty, wellness, food, and beverage. Spate analyzes over 20 billion consumer behavior signals from across the web to identify new whitespace opportunities for brands. Previously, Olivier spent 10 years at Google as a data scientist, where he co-founded Google’s Trendspotting division while leading the data science team in NYC. He graduated from the Université Libre de Bruxelles (Solvay) and the University of California Berkeley; he is an alumnus of the incubator Y Combinator (S18).