With a new U.S. administration acting quickly on proposed tariffs, it’s critical to stay vigilant on the consumer reaction to these disruptions.
Consider…
Tariffs are likely to impact most – if not all – material purchases
from cars and appliances to food and beverages.
Tariffs are already souring economic forecasts
as analysts and brands are facing stronger prospects of a recession and compromised business environment.
Tariffs may do substantial harm to foreign relations and institutional trust
which could have a long-term effect on consumer preferences and perceptions.
A quarterly tracking study of the following primary shopper audiences:
- 5,000 Americans age 18+
- 5,000 Canadians age 18+
Insights will be made available in a comprehensive report covering the following areas:
- Attitudes about tariffs
- How tariffs are impacting purchase behaviors and lifestyles
- Categories most impacted by tariffs or potential tariffs
What’s included?
Four Waves Deep diving into Attitudes and Change in behavior driven by Tariffs
- Wave 1: Pre-Tariff Benchmark (April)
- Wave 2: Heat of the Summer (June)
- Wave 3: Back to School (Sept)
- Wave 4: Pre-Holiday (Dec)