Consumer Behavior , Pricing & Promotion

Join NielsenIQ for the first session in the BASES Masterclass webinar series. The session will share best practices for innovators, from how to price new products and generate new opportunities for established brands, to innovation-based portfolio optimization.

Webinar: The innovator’s guide to optimizing portfolio mix and pricing

Watch on demand

Watch the session recording to learn more about:

How to set optimal pricing for new products
Best practices for optimizing price pack architecture for established brands
Tips for launching new products that drive portfolio growth

Webinar: The innovator’s guide to optimizing portfolio mix and pricing

Consumer Behavior , Pricing & Promotion

Webinar: The innovator’s guide to optimizing portfolio mix and pricing

Watch on demand

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Consumer Behavior , Pricing & Promotion

Webinar: The innovator’s guide to optimizing portfolio mix and pricing

Watch on demand

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