Price & Promo Optimizer
Optimize pricing and trade promotions with NIQ Price & Promo Optimizer. Simulate scenarios, protect margins, and book a demo today
The data and AI platform that powers every decision
NIQ connects trusted data, AI, and business context so your teams can move faster, inside the workflows that matter most.
- 90%+ proprietary product, consumer, and retailer data
- One connected intelligence layer + platform
- $7.4T global consumer spend covered
- 28k AI models in production daily
NIQ delivers intelligence to clients wherever their workflows live. If you want answers in an application, or data flowing into your own systems, or decisions embedded in autonomous workflows at machine speed, NIQ supports it.
Testimonials
Find success like our thousands of clients and partners worldwide
“For Hisense, our partnership with NIQ is far more than access to market data – it’s the foundation for building trusted local collaborations and unlocking sustainable growth in key regions.”
Jerry Liu, Chairman Hisense VIDAA
“NielsenIQ’s insights gave us the clarity and agility we needed to lead in Gaming and Premium segments. Their data-driven approach was instrumental in shaping our strategy and driving results.”
Michael Miklus, 4P Manager CZ.SK
“This tool, along with the POS reports you share with us, also helps us create price elasticity studies, as well as customer‑specific price analyses, helping us better understand the market and its evolution”
Javier Fernandez, Samsung Spain
Why Technology Matters
Commerce itself is being reshaped by AI
As AI changes how products are discovered, evaluated, and purchased, brands and retailers need better technology and better data to stay visible, relevant, and measurable
Speed without trust creates risk
AI can deliver answers quickly, but without the right data, structure, and context, it can scale bad decisions just as fast as good ones
The pace of commerce has outgrown manual workflows
Markets now move faster than traditional reporting and analysis can keep up with, making speed-to-decision a competitive advantage
The way decisions are made is changing
Brands and retailers increasingly need intelligence delivered not just in dashboards, but in applications, systems, and workflows where decisions actually happen
Why NIQ’s technology matters
Decision-grade data at global scale
NIQ combines product, consumer, and retailer data at a scale few others can match, covering 90+ countries, $7.4T in global consumer spend, and approximately 170T records annually
This foundation gives you the coverage and confidence needed to make better decisions in complex markets
Technology that turns data into usable intelligence
NIQ does more than collect data—we harmonize it, structure it for AI, and apply the business context needed to make it meaningful
This helps you move from data to decisions with confidence
AI built for commercial outcomes
NIQ applies AI to improve your workflows: optimizing every shelf, making trade optimization automatic, and bigger, faster product launches
Our AI ensures more speed, precision, and confidence across your business
Flexible delivery for the way your teams work
Intelligence is needed in different formats depending on teams, systems, and level of AI maturity. NIQ supports that flexibility through applications, APIs, and more advanced workflows.
This connects intelligence to the point of decision in the way that works best for you
Technology solutions
AI at NIQ
Consumer intelligence combined with AI to move faster, uncover insights more efficiently, and support smarter decisions
Data & Connectivity
The data foundation behind every decision—from harmonization and enrichment to AI-ready delivery
Platforms
Frictionless access to data and insights as AI reshapes how work, commerce, and decisions happen
Connect
NIQ’s AI-powered platform and products layer, bringing together analytics, data access, and direct access to NIQ AI intelligence
Discover
NIQ’s intuitive data visualization platform for guided analysis and trusted decision support
Ask Arthur
NIQ’s AI assistant and analyst, built to guide analysis and surface clearer insights faster
BASES
NIQ’s AI-powered innovation tools that help teams evaluate concepts, optimize ideas, and accelerate smarter launches
Ready to put trusted intelligence to work?
Whether you need intuitive applications, connected data delivery, or AI-enabled workflows built around your business, NIQ technology helps you move from fragmented data to confident decisions.
Precision Solutions
End‑to‑end localization analytics built on NIQ’s most robust retail, consumer, and shopper data—empowering smarter, faster, store‑level growth decisions.
Claim Manager
Claim Manager is NIQ’s secure online solution designed to support insurers and claims handlers in a fast and reliable valuation of damaged or stolen consumer electronics
Early Market Read
See shifts in consumer demand before competitors do. Early Market Read delivers rapid retail insights so you can move first, spend smarter, and win faster
Success Story
How Hisense Fueled Global Expansion Through Data‑Driven Decisions
Success Story
NIQ’s longstanding relationship with Reckitt drives faster Innovation, Go-To-Market, and Customer-Centricity
Success Story
Lenovo Indonesia: A Journey of Innovation and Growth with NielsenIQ GfK
Success Story