
Best Brands

Best Employer Brand
The Top 10 highest ranking brands in the award category Best Employer Brand
1.

Automobile
98.3
POINTS
The Best Employer Brand Award recognises large companies that respondents believe are attractive employers.
Companies are judged on five dimensions.
Do they offer a good work-life balance? Are they innovative? Do they have a good reputation? Do they offer career and development opportunities? Can you identify with them?
The Best Employer Brand Award uses a causal model to combine these dimensions into an overall rating.
The ratings of the young target group or people with a high level of involvement in the topic of job search or job change are included in the ranking.
NielsenIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
2.

Automobile
97.3
The Best Employer Brand Award recognises large companies that respondents believe are attractive employers.
Companies are judged on five dimensions.
Do they offer a good work-life balance? Are they innovative? Do they have a good reputation? Do they offer career and development opportunities? Can you identify with them?
The Best Employer Brand Award uses a causal model to combine these dimensions into an overall rating.
The ratings of the young target group or people with a high level of involvement in the topic of job search or job change are included in the ranking.
NielsenIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
3.

Automobile
91.1
The Best Employer Brand Award recognises large companies that respondents believe are attractive employers.
Companies are judged on five dimensions.
Do they offer a good work-life balance? Are they innovative? Do they have a good reputation? Do they offer career and development opportunities? Can you identify with them?
The Best Employer Brand Award uses a causal model to combine these dimensions into an overall rating.
The ratings of the young target group or people with a high level of involvement in the topic of job search or job change are included in the ranking.
NielsenIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
4.

Software
75.9
The Best Employer Brand Award recognises large companies that respondents believe are attractive employers.
Companies are judged on five dimensions.
Do they offer a good work-life balance? Are they innovative? Do they have a good reputation? Do they offer career and development opportunities? Can you identify with them?
The Best Employer Brand Award uses a causal model to combine these dimensions into an overall rating.
The ratings of the young target group or people with a high level of involvement in the topic of job search or job change are included in the ranking.
NielsenIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
5.

Automobile
75.3
The Best Employer Brand Award recognises large companies that respondents believe are attractive employers.
Companies are judged on five dimensions.
Do they offer a good work-life balance? Are they innovative? Do they have a good reputation? Do they offer career and development opportunities? Can you identify with them?
The Best Employer Brand Award uses a causal model to combine these dimensions into an overall rating.
The ratings of the young target group or people with a high level of involvement in the topic of job search or job change are included in the ranking.
NielsenIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
6.

Airline
67.3
The Best Employer Brand Award recognises large companies that respondents believe are attractive employers.
Companies are judged on five dimensions.
Do they offer a good work-life balance? Are they innovative? Do they have a good reputation? Do they offer career and development opportunities? Can you identify with them?
The Best Employer Brand Award uses a causal model to combine these dimensions into an overall rating.
The ratings of the young target group or people with a high level of involvement in the topic of job search or job change are included in the ranking.
NielsenIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
7.

Retail
60.8
The Best Employer Brand Award recognises large companies that respondents believe are attractive employers.
Companies are judged on five dimensions.
Do they offer a good work-life balance? Are they innovative? Do they have a good reputation? Do they offer career and development opportunities? Can you identify with them?
The Best Employer Brand Award uses a causal model to combine these dimensions into an overall rating.
The ratings of the young target group or people with a high level of involvement in the topic of job search or job change are included in the ranking.
NielsenIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
8.

Retail
57.7
The Best Employer Brand Award recognises large companies that respondents believe are attractive employers.
Companies are judged on five dimensions.
Do they offer a good work-life balance? Are they innovative? Do they have a good reputation? Do they offer career and development opportunities? Can you identify with them?
The Best Employer Brand Award uses a causal model to combine these dimensions into an overall rating.
The ratings of the young target group or people with a high level of involvement in the topic of job search or job change are included in the ranking.
NielsenIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
9.

Retail
55.8
The Best Employer Brand Award recognises large companies that respondents believe are attractive employers.
Companies are judged on five dimensions.
Do they offer a good work-life balance? Are they innovative? Do they have a good reputation? Do they offer career and development opportunities? Can you identify with them?
The Best Employer Brand Award uses a causal model to combine these dimensions into an overall rating.
The ratings of the young target group or people with a high level of involvement in the topic of job search or job change are included in the ranking.
NielsenIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
10.

Energy
55.6
The Best Employer Brand Award recognises large companies that respondents believe are attractive employers.
Companies are judged on five dimensions.
Do they offer a good work-life balance? Are they innovative? Do they have a good reputation? Do they offer career and development opportunities? Can you identify with them?
The Best Employer Brand Award uses a causal model to combine these dimensions into an overall rating.
The ratings of the young target group or people with a high level of involvement in the topic of job search or job change are included in the ranking.
NielsenIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.