This year’s award shines a light on GenZ and their very specific demands on brands in the Food & Beverage category.

For a comprehensive measurement of brand success and future potential, this study combines three different perspectives in a causal model.

• Share of Soul: emotional perception of people toward the brand.
• Sahre of Market: how people think rationally about a brand and act accordingly – creating market share and customer loyalty, growing in the market, etc.
• Competence: whether a brand fits the lifestyle of GenZ.

NIQ/GfK is renowned for offering clear business guidance – through panel data, brand tracking, price modelling, trend research and beyond. Afterall, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

This year’s award shines a light on GenZ and their very specific demands on brands in the Food & Beverage category.

For a comprehensive measurement of brand success and future potential, this study combines three different perspectives in a causal model.

• Share of Soul: emotional perception of people toward the brand.
• Sahre of Market: how people think rationally about a brand and act accordingly – creating market share and customer loyalty, growing in the market, etc.
• Competence: whether a brand fits the lifestyle of GenZ.

NIQ/GfK is renowned for offering clear business guidance – through panel data, brand tracking, price modelling, trend research and beyond. Afterall, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

This year’s award shines a light on GenZ and their very specific demands on brands in the Food & Beverage category.

For a comprehensive measurement of brand success and future potential, this study combines three different perspectives in a causal model.

• Share of Soul: emotional perception of people toward the brand.
• Sahre of Market: how people think rationally about a brand and act accordingly – creating market share and customer loyalty, growing in the market, etc.
• Competence: whether a brand fits the lifestyle of GenZ.

NIQ/GfK is renowned for offering clear business guidance – through panel data, brand tracking, price modelling, trend research and beyond. Afterall, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

This year’s award shines a light on GenZ and their very specific demands on brands in the Food & Beverage category.

For a comprehensive measurement of brand success and future potential, this study combines three different perspectives in a causal model.

• Share of Soul: emotional perception of people toward the brand.
• Sahre of Market: how people think rationally about a brand and act accordingly – creating market share and customer loyalty, growing in the market, etc.
• Competence: whether a brand fits the lifestyle of GenZ.

NIQ/GfK is renowned for offering clear business guidance – through panel data, brand tracking, price modelling, trend research and beyond. Afterall, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

This year’s award shines a light on GenZ and their very specific demands on brands in the Food & Beverage category.

For a comprehensive measurement of brand success and future potential, this study combines three different perspectives in a causal model.

• Share of Soul: emotional perception of people toward the brand.
• Sahre of Market: how people think rationally about a brand and act accordingly – creating market share and customer loyalty, growing in the market, etc.
• Competence: whether a brand fits the lifestyle of GenZ.

NIQ/GfK is renowned for offering clear business guidance – through panel data, brand tracking, price modelling, trend research and beyond. Afterall, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

This year’s award shines a light on GenZ and their very specific demands on brands in the Food & Beverage category.

For a comprehensive measurement of brand success and future potential, this study combines three different perspectives in a causal model.

• Share of Soul: emotional perception of people toward the brand.
• Sahre of Market: how people think rationally about a brand and act accordingly – creating market share and customer loyalty, growing in the market, etc.
• Competence: whether a brand fits the lifestyle of GenZ.

NIQ/GfK is renowned for offering clear business guidance – through panel data, brand tracking, price modelling, trend research and beyond. Afterall, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

This year’s award shines a light on GenZ and their very specific demands on brands in the Food & Beverage category.

For a comprehensive measurement of brand success and future potential, this study combines three different perspectives in a causal model.

• Share of Soul: emotional perception of people toward the brand.
• Sahre of Market: how people think rationally about a brand and act accordingly – creating market share and customer loyalty, growing in the market, etc.
• Competence: whether a brand fits the lifestyle of GenZ.

NIQ/GfK is renowned for offering clear business guidance – through panel data, brand tracking, price modelling, trend research and beyond. Afterall, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

This year’s award shines a light on GenZ and their very specific demands on brands in the Food & Beverage category.

For a comprehensive measurement of brand success and future potential, this study combines three different perspectives in a causal model.

• Share of Soul: emotional perception of people toward the brand.
• Sahre of Market: how people think rationally about a brand and act accordingly – creating market share and customer loyalty, growing in the market, etc.
• Competence: whether a brand fits the lifestyle of GenZ.

NIQ/GfK is renowned for offering clear business guidance – through panel data, brand tracking, price modelling, trend research and beyond. Afterall, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

This year’s award shines a light on GenZ and their very specific demands on brands in the Food & Beverage category.

For a comprehensive measurement of brand success and future potential, this study combines three different perspectives in a causal model.

• Share of Soul: emotional perception of people toward the brand.
• Sahre of Market: how people think rationally about a brand and act accordingly – creating market share and customer loyalty, growing in the market, etc.
• Competence: whether a brand fits the lifestyle of GenZ.

NIQ/GfK is renowned for offering clear business guidance – through panel data, brand tracking, price modelling, trend research and beyond. Afterall, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

This year’s award shines a light on GenZ and their very specific demands on brands in the Food & Beverage category.

For a comprehensive measurement of brand success and future potential, this study combines three different perspectives in a causal model.

• Share of Soul: emotional perception of people toward the brand.
• Sahre of Market: how people think rationally about a brand and act accordingly – creating market share and customer loyalty, growing in the market, etc.
• Competence: whether a brand fits the lifestyle of GenZ.

NIQ/GfK is renowned for offering clear business guidance – through panel data, brand tracking, price modelling, trend research and beyond. Afterall, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.