In times of economic uncertainty and global crises, many luxury brands are demonstrating their exceptional resilience. The Luxury Award recognises this excellence and measures the charisma of leading luxury brands in the categories of fashion, jewellery, watches, automobiles and technology.

The award is based on the ratings of people with a high household income, above-average wealth and a high level of involvement in the topic.

This study combines three different perspectives in a causal model in order to holistically measure the appeal of luxury brands.

• Share of soul: people’s emotional perception of the brand.
• Share of preference: how much do people want to own this brand, especially in comparison with other luxury brands?
• Competence: how strongly does a brand embody contemporary luxury?

NielsenIQ/GfK supports companies in important business decisions – through panel data, brand tracking, price modeling, trend research and much more. After all, it is not enough just to be a well-known brand. To become a true best brand, companies need to know how their brand strength translates into market share and sales.

In times of economic uncertainty and global crises, many luxury brands are demonstrating their exceptional resilience. The Luxury Award recognises this excellence and measures the charisma of leading luxury brands in the categories of fashion, jewellery, watches, automobiles and technology.

The award is based on the ratings of people with a high household income, above-average wealth and a high level of involvement in the topic.

This study combines three different perspectives in a causal model in order to holistically measure the appeal of luxury brands.

• Share of soul: people’s emotional perception of the brand.
• Share of preference: how much do people want to own this brand, especially in comparison with other luxury brands?
• Competence: how strongly does a brand embody contemporary luxury?

NielsenIQ/GfK supports companies in important business decisions – through panel data, brand tracking, price modeling, trend research and much more. After all, it is not enough just to be a well-known brand. To become a true best brand, companies need to know how their brand strength translates into market share and sales.

In times of economic uncertainty and global crises, many luxury brands are demonstrating their exceptional resilience. The Luxury Award recognises this excellence and measures the charisma of leading luxury brands in the categories of fashion, jewellery, watches, automobiles and technology.

The award is based on the ratings of people with a high household income, above-average wealth and a high level of involvement in the topic.

This study combines three different perspectives in a causal model in order to holistically measure the appeal of luxury brands.

• Share of soul: people’s emotional perception of the brand.
• Share of preference: how much do people want to own this brand, especially in comparison with other luxury brands?
• Competence: how strongly does a brand embody contemporary luxury?

NielsenIQ/GfK supports companies in important business decisions – through panel data, brand tracking, price modeling, trend research and much more. After all, it is not enough just to be a well-known brand. To become a true best brand, companies need to know how their brand strength translates into market share and sales.

In times of economic uncertainty and global crises, many luxury brands are demonstrating their exceptional resilience. The Luxury Award recognises this excellence and measures the charisma of leading luxury brands in the categories of fashion, jewellery, watches, automobiles and technology.

The award is based on the ratings of people with a high household income, above-average wealth and a high level of involvement in the topic.

This study combines three different perspectives in a causal model in order to holistically measure the appeal of luxury brands.

• Share of soul: people’s emotional perception of the brand.
• Share of preference: how much do people want to own this brand, especially in comparison with other luxury brands?
• Competence: how strongly does a brand embody contemporary luxury?

NielsenIQ/GfK supports companies in important business decisions – through panel data, brand tracking, price modeling, trend research and much more. After all, it is not enough just to be a well-known brand. To become a true best brand, companies need to know how their brand strength translates into market share and sales.

In times of economic uncertainty and global crises, many luxury brands are demonstrating their exceptional resilience. The Luxury Award recognises this excellence and measures the charisma of leading luxury brands in the categories of fashion, jewellery, watches, automobiles and technology.

The award is based on the ratings of people with a high household income, above-average wealth and a high level of involvement in the topic.

This study combines three different perspectives in a causal model in order to holistically measure the appeal of luxury brands.

• Share of soul: people’s emotional perception of the brand.
• Share of preference: how much do people want to own this brand, especially in comparison with other luxury brands?
• Competence: how strongly does a brand embody contemporary luxury?

NielsenIQ/GfK supports companies in important business decisions – through panel data, brand tracking, price modeling, trend research and much more. After all, it is not enough just to be a well-known brand. To become a true best brand, companies need to know how their brand strength translates into market share and sales.

In times of economic uncertainty and global crises, many luxury brands are demonstrating their exceptional resilience. The Luxury Award recognises this excellence and measures the charisma of leading luxury brands in the categories of fashion, jewellery, watches, automobiles and technology.

The award is based on the ratings of people with a high household income, above-average wealth and a high level of involvement in the topic.

This study combines three different perspectives in a causal model in order to holistically measure the appeal of luxury brands.

• Share of soul: people’s emotional perception of the brand.
• Share of preference: how much do people want to own this brand, especially in comparison with other luxury brands?
• Competence: how strongly does a brand embody contemporary luxury?

NielsenIQ/GfK supports companies in important business decisions – through panel data, brand tracking, price modeling, trend research and much more. After all, it is not enough just to be a well-known brand. To become a true best brand, companies need to know how their brand strength translates into market share and sales.

In times of economic uncertainty and global crises, many luxury brands are demonstrating their exceptional resilience. The Luxury Award recognises this excellence and measures the charisma of leading luxury brands in the categories of fashion, jewellery, watches, automobiles and technology.

The award is based on the ratings of people with a high household income, above-average wealth and a high level of involvement in the topic.

This study combines three different perspectives in a causal model in order to holistically measure the appeal of luxury brands.

• Share of soul: people’s emotional perception of the brand.
• Share of preference: how much do people want to own this brand, especially in comparison with other luxury brands?
• Competence: how strongly does a brand embody contemporary luxury?

NielsenIQ/GfK supports companies in important business decisions – through panel data, brand tracking, price modeling, trend research and much more. After all, it is not enough just to be a well-known brand. To become a true best brand, companies need to know how their brand strength translates into market share and sales.

In times of economic uncertainty and global crises, many luxury brands are demonstrating their exceptional resilience. The Luxury Award recognises this excellence and measures the charisma of leading luxury brands in the categories of fashion, jewellery, watches, automobiles and technology.

The award is based on the ratings of people with a high household income, above-average wealth and a high level of involvement in the topic.

This study combines three different perspectives in a causal model in order to holistically measure the appeal of luxury brands.

• Share of soul: people’s emotional perception of the brand.
• Share of preference: how much do people want to own this brand, especially in comparison with other luxury brands?
• Competence: how strongly does a brand embody contemporary luxury?

NielsenIQ/GfK supports companies in important business decisions – through panel data, brand tracking, price modeling, trend research and much more. After all, it is not enough just to be a well-known brand. To become a true best brand, companies need to know how their brand strength translates into market share and sales.

In times of economic uncertainty and global crises, many luxury brands are demonstrating their exceptional resilience. The Luxury Award recognises this excellence and measures the charisma of leading luxury brands in the categories of fashion, jewellery, watches, automobiles and technology.

The award is based on the ratings of people with a high household income, above-average wealth and a high level of involvement in the topic.

This study combines three different perspectives in a causal model in order to holistically measure the appeal of luxury brands.

• Share of soul: people’s emotional perception of the brand.
• Share of preference: how much do people want to own this brand, especially in comparison with other luxury brands?
• Competence: how strongly does a brand embody contemporary luxury?

NielsenIQ/GfK supports companies in important business decisions – through panel data, brand tracking, price modeling, trend research and much more. After all, it is not enough just to be a well-known brand. To become a true best brand, companies need to know how their brand strength translates into market share and sales.

In times of economic uncertainty and global crises, many luxury brands are demonstrating their exceptional resilience. The Luxury Award recognises this excellence and measures the charisma of leading luxury brands in the categories of fashion, jewellery, watches, automobiles and technology.

The award is based on the ratings of people with a high household income, above-average wealth and a high level of involvement in the topic.

This study combines three different perspectives in a causal model in order to holistically measure the appeal of luxury brands.

• Share of soul: people’s emotional perception of the brand.
• Share of preference: how much do people want to own this brand, especially in comparison with other luxury brands?
• Competence: how strongly does a brand embody contemporary luxury?

NielsenIQ/GfK supports companies in important business decisions – through panel data, brand tracking, price modeling, trend research and much more. After all, it is not enough just to be a well-known brand. To become a true best brand, companies need to know how their brand strength translates into market share and sales.