Best Brand Overall is based on a unique combination of data assets that include high value Point Of Sale Panel data, Consumer Panel data, and a comprehensive survey with 14,000 respondents and 230,000 brand evaluations.

Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.

NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

Best Brand Overall is based on a unique combination of data assets that include high value Point Of Sale Panel data, Consumer Panel data, and a comprehensive survey with 14,000 respondents and 230,000 brand evaluations.

Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.

NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

Best Brand Overall is based on a unique combination of data assets that include high value Point Of Sale Panel data, Consumer Panel data, and a comprehensive survey with 14,000 respondents and 230,000 brand evaluations.

Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.

NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

Best Brand Overall is based on a unique combination of data assets that include high value Point Of Sale Panel data, Consumer Panel data, and a comprehensive survey with 14,000 respondents and 230,000 brand evaluations.

Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.

NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

Best Brand Overall is based on a unique combination of data assets that include high value Point Of Sale Panel data, Consumer Panel data, and a comprehensive survey with 14,000 respondents and 230,000 brand evaluations.

Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.

NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

Best Brand Overall is based on a unique combination of data assets that include high value Point Of Sale Panel data, Consumer Panel data, and a comprehensive survey with 14,000 respondents and 230,000 brand evaluations.

Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.

NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

Best Brand Overall is based on a unique combination of data assets that include high value Point Of Sale Panel data, Consumer Panel data, and a comprehensive survey with 14,000 respondents and 230,000 brand evaluations.

Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.

NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

Best Brand Overall is based on a unique combination of data assets that include high value Point Of Sale Panel data, Consumer Panel data, and a comprehensive survey with 14,000 respondents and 230,000 brand evaluations.

Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.

NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

Best Brand Overall is based on a unique combination of data assets that include high value Point Of Sale Panel data, Consumer Panel data, and a comprehensive survey with 14,000 respondents and 230,000 brand evaluations.

Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.

NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

Best Brand Overall is based on a unique combination of data assets that include high value Point Of Sale Panel data, Consumer Panel data, and a comprehensive survey with 14,000 respondents and 230,000 brand evaluations.

Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.

NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

Best Brand Overall is based on a unique combination of data assets that include high value Point Of Sale Panel data, Consumer Panel data, and a comprehensive survey with 14,000 respondents and 230,000 brand evaluations.

Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.

NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

Best Brand Overall is based on a unique combination of data assets that include high value Point Of Sale Panel data, Consumer Panel data, and a comprehensive survey with 14,000 respondents and 230,000 brand evaluations.

Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.

NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

Best Brand Overall is based on a unique combination of data assets that include high value Point Of Sale Panel data, Consumer Panel data, and a comprehensive survey with 14,000 respondents and 230,000 brand evaluations.

Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.

NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

Best Brand Overall is based on a unique combination of data assets that include high value Point Of Sale Panel data, Consumer Panel data, and a comprehensive survey with 14,000 respondents and 230,000 brand evaluations.

Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.

NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

Best Brand Overall is based on a unique combination of data assets that include high value Point Of Sale Panel data, Consumer Panel data, and a comprehensive survey with 14,000 respondents and 230,000 brand evaluations.

Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.

NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

Best Brand Overall is based on a unique combination of data assets that include high value Point Of Sale Panel data, Consumer Panel data, and a comprehensive survey with 14,000 respondents and 230,000 brand evaluations.

Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.

NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

Best Brand Overall is based on a unique combination of data assets that include high value Point Of Sale Panel data, Consumer Panel data, and a comprehensive survey with 14,000 respondents and 230,000 brand evaluations.

Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.

NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

Best Brand Overall is based on a unique combination of data assets that include high value Point Of Sale Panel data, Consumer Panel data, and a comprehensive survey with 14,000 respondents and 230,000 brand evaluations.

Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.

NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

Best Brand Overall is based on a unique combination of data assets that include high value Point Of Sale Panel data, Consumer Panel data, and a comprehensive survey with 14,000 respondents and 230,000 brand evaluations.

Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.

NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

Best Brand Overall is based on a unique combination of data assets that include high value Point Of Sale Panel data, Consumer Panel data, and a comprehensive survey with 14,000 respondents and 230,000 brand evaluations.

Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.

NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.