Lisa O’Connor

VP Client Development

Tom Smith

Papa Johns International
Director of Culinary and Corporate Chef

Emily Evans

Marketing Manager, Brand and Menu Strategy

Rick Petralia

Freddy’s Frozen Custard & Steakburgers
Director of Menu Strategy & Innovation

2023 North America

Innovation Awards

How did these winners achieve success?

Maximize the return on your menu innovations with BASES Restaurants.

We have more than 35 years of experience predicting in-market success and expertise in the restaurant industry with more than 2,000 new menu item concepts across a wide range of categories evaluated in over 25 countries… and counting.


What is most important to my guests?
How does my restaurant stack up to the competition?

Brand & Category Drivers


Which new items should I prioritize?
How much will they contribute to sales?

Overnight Screening, Concept Validation & Forecasting


Do my on- and off-premise advertising communicate the right benefits?
Are they motivating my guests to act?

Design Testing
Ad Optimization

Want to Learn more?

Our team of restaurant innovation experts is here to help you develop your next award-winning launch. Reach out to discuss your initiative or learn about how we are assisting others in the industry.