![](https://nielseniq.com/wp-content/uploads/sites/4/2022/05/Screen-Shot-2021-03-30-at-10.31.55-AM.png?w=1024)
The CPG universe is full of opportunity, but any investment or acquisition requires taking on a certain amount of risk. Retail analytics is the single-most impactful way investors can minimize this risk.
In this report, you will…
- Understand which metrics are the best predictors of future success
- Learn how to use key data points to understand a category or brand more deeply and plan for the future
- See which Byzzer reports help you access these metrics most easily
![](https://nielseniq.com/wp-content/uploads/sites/4/2022/05/pexels-christina-morillo-1181472-scaled-1.jpeg)