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NIQ On-Premise
Build winning On-Premise strategies across the globe
Accounting for 61% of global beverage alcohol value sales*, and a vital platform for building brand equity and long-term consumer loyalty, On-Premise is an important channel for brand owner investment.
Combining NielsenIQ’s robust measure of On-Premise drinks sales with best in class consumer intelligence, enables brand owners to evaluate brand and category performance, uncover opportunities for growth, and shape brand, marketing and sales strategies around the most profitable On-Premise occasions and consumer demographics.
* Source : NIQ RMS & CGA OPM, USA / Canada (Spirits) / Germany (beer) / France / GB
With our On-Premise solutions, you can:
- Uncover growth driving market trends, evaluate brand performance, track share, identify headroom opportunities for growth and assess and mitigate threats from competition with OPM (On Premise Measurement)
- Grow and optimize distribution, maximize sales resources and reduce call wastage with Outlet Index
- Target the most profitable occasions, channels and consumer need states, maximize path to purchase opportunities, and stay up to date with consumer behaviour and trends with OPUS and custom research
- Create strategies that align to On-Premise customer needs, and develop best in class advocacy and training programs with NIQ’s bartender study and industry leader research
- Activate with confidence, develop compelling sales stories and gain a tactical advantage with outlet level sales, pricing and ranging analytics combined with consumer insights.
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Meet the team
Charlie Mitchell
Global Head of Consumer Research & Insights Beverage Alcohol Vertical – On Premise
Global Head of Consumer Research & Insights Beverage Alcohol Vertical – On Premise
Charlie has a decade long track record of developing and interrogating data and insights to form sharp, actionable recommendations that shape the strategy of suppliers around the globe. With a passion for eating and drinking out, Charlie is renowned for strategic and cutting-edge insights
Matthew Crompton
VP Beverage Alcohol Vertical – On Premise (Americas)
VP Beverage Alcohol Vertical – On Premise (Americas)
WIth 15+ years of experience working with Beverage Alcohol clients, Matt is an expert in all things On Premise. He has managed and provided consultancy for some of the largest Beverage Alcohol manufacturers across Europe and the Americas, helping his clients to build On premise startegies for growth
Rachel Weller
Commercial Leader Beverage Alcohol Vertical (UK)
Commercial Leader Beverage Alcohol Vertical (UK)
Rachel leads NIQ’s commercial strategy, planning and execution for On Premise clients in the UK & Ireland. With 16+ years experience working in the Beverage Alcohol industry, Rachel helps clients achieve growth by elevating brand, marketing and sales strategies with data, insight and consumer research
Graeme Loudon
Global Customer Success Director Beverage Alcohol Vertical – On Premise
Global Customer Success Director Beverage Alcohol Vertical – On Premise
With over a decade of experience consulting in the on-premise, Graeme works across 25 global markets to help drinks brand owners make smarter investment decisions. Graeme works with Global HQ’s, multi-regional and local OpCo’s to use data & insight to create strategies which deliver sales and share growth
How can we help?
We know not every question has an easy answer. Tell us your unique situation or what you might need, and we’ll work with you to find a solution that makes your life easier.