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NIQ On-Premise

Build winning On-Premise strategies across the globe 

Products / NIQ On-Premise Measurement

Products

Accounting for 61% of global beverage alcohol value sales*, and a vital platform for building brand equity and long-term consumer loyalty, On-Premise is an important channel for brand owner investment. 

Combining NielsenIQ’s robust measure of On-Premise drinks sales with best in class consumer intelligence, enables brand owners to evaluate brand and category performance, uncover opportunities for growth, and shape brand, marketing and sales strategies around the most profitable On-Premise occasions and consumer demographics. 

* Source : NIQ RMS & CGA OPM, USA / Canada (Spirits) / Germany (beer) / France / GB

With our On-Premise solutions, you can:

  • Uncover growth driving market trends, evaluate brand performance, track share, identify headroom opportunities for growth and assess and mitigate threats from competition with OPM (On Premise Measurement) 
  • Grow and optimize distribution, maximize sales resources and reduce call wastage with Outlet Index 
  • Target the most profitable occasions, channels and consumer need states, maximize path to purchase opportunities, and stay up to date with consumer behaviour and trends with OPUS and custom research 
  • Create strategies that align to On-Premise customer needs, and develop best in class advocacy and training programs with NIQ’s bartender study and industry leader research 
  • Activate with confidence, develop compelling sales stories and gain a tactical advantage with outlet level sales, pricing and ranging analytics combined with consumer insights.

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People sitting at a picnic table having drinks

Shot of a group of young friends having drinks at a restaurant

Meet the team

Charlie Mitchell

Charlie Mitchell
Global Head of Consumer Research & Insights Beverage Alcohol Vertical – On Premise

Matthew Crompton

Matthew Crompton
VP Beverage Alcohol Vertical – On Premise (Americas)

Rachel Weller

Rachel Weller
Commercial Leader Beverage Alcohol Vertical (UK)

Graeme Loudon

Graeme Loudon
Global Customer Success Director Beverage Alcohol Vertical – On Premise

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