Growth Architect
Architecting a Modern Marketing Strategy to achieve short and long-term growth
NIQ’s Growth Architect delivers a dual-strategy blueprint that unlocks short- and long-term growth.
Crafting a captivating product positioning to win short-term growth
&
Building broad mental availability to secure long-term growth
Redefining the rules of consumer segmentation:
Growth-centered segmentation
that uncovers the differences that matter to drive demand
Disrupting segmentation status-quo.
Further integrating segments to find commonalities that unite segments.
Guiding more informed choices
through an advanced cross-benefit analysis and sizing of opportunities
Enabling the full view by grounding insights in reality,
through the integration of NIQ currency data
A consumer-centric dual-strategy blueprint guiding clients through all the necessary steps to shape their growth strategy:
- Target with confidence by identifying opportunities with the highest potential for growth, both now and in the future.
- Position your products with a captivating value proposition that embraces consumer differences to more effectively meet their needs and shift demand today.
- Maximize portfolio growth through a diversified and differentiated portfolio strategy.
- Strengthen your brand with a broad-reaching marketing strategy that expands your future demand potential.
- Adapt to shopper strategy to link your product and brand to shopping missions at the point of purchase
AI Chat for Segmentation
Uncover the people behind the data – in real-time
Elevate your NIQ segmentation study by chatting withyour personas in real-time.
- Refine ideas, concepts and packaging before testing
- See target personas as more than just category behavior
- Step into your personas needs, attitudes and behaviors
- Bring the customer to the conversation
- Create a consumer-first knowledge system that evolveswith changing needs
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