BASES Innovation Intelligence
BASES Innovation Intelligence leverages a groundbreaking AI-powered solution, delivering swift, accurate, and comprehensive innovation trend tracking that goes beyond traditional methods. By capturing dynamic, weekly innovation KPIs and leveraging AI-powered P3Y+ benchmarks, we offer an unparalleled perspective on your innovation’s trajectory, competitive threats, merger & acquisition targets, and retailer value creation.
Outsmart competition with early innovation performance insights
Did you know that the long-term trajectory of a new product begins to unfold as early as four weeks post-launch? In the fast-paced FMCG sector, early indicators of long-term growth are pivotal, yet many brands wait too late and miss these crucial insights, leaving significant opportunities untapped.
We focus on empowering you with foresight, proactive performance management, impact assessment and agility. Our solutions ensure that every strategic move is data-driven and every innovation has the highest potential to fulfill it’s strategic intent. Actionable data-driven insights that would drain your valuable resources and manually take your team weeks to provide are available in just a few clicks. Drive robust growth and solidify your position as an innovation leader.
Want to learn more?
Are innovations worth it?
Hear from Ramon Melgarejo, President NIQ Strategic Analytics & Insights, sharing on industry innovation trends and whether it is worth pursuing innovations.
BASES Innovation Intelligence, where insights propel success
Innovation Measurement
Unlock macro and micro insights into the innovation landscape
Innovations to
Watch
Know which innovations to watch for threats -or- M&A opportunities
Innovation
Vitality
Ensure your teams build long lasting innovations
Launch Performance Analysis
Diagnose past launches at key milestones to enable future success
Category Innovation Reports
Know who and what is driving innovation in your category
Browse further through our Resources library
Valuable insights and knowledge, created to elevate your success.
View all
Stay ahead by staying in the loop.
Don’t miss the latest insights, offerings, and opportunities from NIQ BASES
By clicking on sign up, you agree to our privacy statement and terms of use.