BASES Superior Products

Product Superiority is more important than ever before

A new product that fails to deliver a satisfying experience compared to expectations only has a 5% chance of success in market.

At NIQ BASES, our global experts have re-invented product testing, to enable your R&D teams and Sensory Scientists to learn from over 21,000 in-market products, using advanced AI modelling, to identify new formulations to delight consumers. Combined with traditional CLT and in-home testing, you can re-formulate existing products and build superior new products faster, with lower investment, than ever before.

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