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BASES Strong Activation

Sales Forecasting

Launching a product without accurate sales forecasts is risky. Overestimate demand and face excess inventory and wasted resources; underestimate demand and face missed opportunities and unhappy customers. 

NIQ BASES provides empirically validated sales forecasts and predictive analytics to help avoid such pitfalls, protecting both bottom line and brand reputation. We combine the predictive power of the BASES Model* with category forecasting experts and unique access to NIQ & GfK sales data to deliver the most accurate forecasts in the industry. 

*The only sales forecasting model to be independently verified by the Marketing Accountability Standards Board (MASB) through its Marketing Metrics Audit Protocol (MMAP) 

Successful product launches require careful planning and foresight. At NIQ BASES we’re dedicated to ensuring your readiness for market success by thoroughly understanding of both consumer and business demands before your product hits the shelves.

With our empirically validated modelling and expert consultation, you can

• Better anticipate production needs 

• Align business expectations with realistic sales estimates.

• Avoid supply-chain issues

Stay ahead of the curve with new product launches set for success on day one.

Bringing a product to market demands a tailored approach, not a one-size-fits-all solution. Each innovation thrives on a customized marketing strategy designed to leverage its unique strengths and deliver maximum ROI. 

At NIQ BASES, we have the data and expertise to provide the most reliable advice on your launch strategy.   

BASES forecasters use model simulations and NIQ data assets, seamlessly integrated with consumer research insights, to ensure your strategy is sharp, competitive, and tailored to maximize your innovation’s market potential.

Innovations drive growth, but only if investments are made wisely.  Currently, 1 in 4 product launches are not investing the right ways to drive growth, and thus shrink the parent brand. 

Our incrementality forecasting not only delivers accurate predictions for your new product but also assesses its true impact on the sales and turn-rates of your existing portfolio, allowing you to make informed decisions about resource allocation, pricing strategies, and market positioning.

Gain a competitive edge in the market and optimize your overall business performance with NIQ BASES.

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