Touch up your innovations & renovations with in-market data and consumer insights

Strong innovations can make all the difference. In Beauty and Personal Care, a high-performing new launch can have a 2.9x impact on overall business growth, driving your brand’s Success forward.

Ensure your innovations meet the mark and leverage our predictive data modelling and consumer research expertise to unmask what consumers really need in the world of Beauty – before they even know they need it.

What are consumers’ true emotions? Where is there whitespace within and outside of my category? Do your ideas address the job-to-be-done?

Dive deep into consumer insights with non-verbal neuroscience and evaluate the strength of your innovation ideas with predictive data models.

Does the concept deliver on your business case? Does the product perform the job-to-be-done? Is it ready for launch?

Utilize predictive analytics connected to real-life behavioral data, and develop products validated to in-market outcomes consumers will love.

What pack types attract consumers? How does your innovation fit in your current line-up? Which ads will bring sales lift?

Polish the key levers of your creative execution with industry-leading tools, spanning from ad, pack, assortment optimization to full sales forecasting.

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