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BASES Superior Products

Product Benchmarking

CPG products are constantly changing in formulation, with upgrades and cost reductions taking place throughout the life-span of the product in-market. Ensuring your product exceeds consumers expectations is vital as new products enter the market, and new technology, ingredients and processes emerge.

NIQ BASES provides several alternative Benchmarking solutions to enable you to maximize your product performance, from Blind and Branded Benchmarking, through to AI performance tracking, Alienation assessment, Disruptor analysis, and much more.

Speak to your NIQ BASES team to find out how we can design and build a benchmarking program to ensure your product remains superior to the competition.

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