Breakthrough Innovation

The Award

For the past 12 years, BASES has identified more than 700 products from around the globe as Breakthrough Innovations. 

These innovations addressed key consumer needs and delivered stand-out experiences that redefined their categories. This, in turn, has resulted in incredible outcomes. The report is available as a presentation covering case studies, learnings and upcoming trends.

Hear from our experts

BASES Breakthrough

Innovations get the job done

What makes innovations great?
It isn’t a trendy ingredient, attribute, or cutting-edge
technology (although all of these things might comprise
a successful new product).
Instead, great innovations solve consumer problems
-and they do it better than anyone else.

Webinar & live events

Don’t miss
the On-Demand Webinars

Key learnings
From 2022






BASES monitors all new product launches across more than 30 markets globally.


Each innovation is reviewed to understand its in-market impact, spanning its benefits offered, sales, longevity, and growth.


Those with the greatest impact are recognized as BASES Breakthrough Innovations for the year.

Want to
learn more?

Our team is here to help as you develop your next Breakthrough Innovation.
Request a private presentation or learn more about all of our innovation solutions. 


Despite economic uncertainties, manufacturers who innovate are gaining distribution, market share and competitive advantage. Learn which key actions can help fortify your innovation strategy in our latest analysis.

Innovation: A key driver of growth

There’s an art and a science to optimizing the right price, pack, and portfolio mix – even more so in a volatile economic environment.

Is your business growing the right way?

Innovators should approach new categories with a consumer-first mindset, ensuring they have permission to stretch.

Say yes to the stretch? Unlock CPG growth potential through category expansion

Visit our
Innovator’s Vault

Explore an expansive collection of thought leadership, articles, industry analysis, podcasts and more to inspire your next great idea