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BASES Innovation Intelligence

Innovation Vitality

Innovation Vitality

A binary “success/fail” framework for innovation performance does not work. Metrics for Innovation Performance differ between Retailers vs Manufacturers vs Investors/Analysts. Within manufacturers, metrics differ between brands, categories, and across geographies. Varying types of innovations play different strategic roles (“big bets” vs “quick hits”).

Assessing over 64,0000 innovations on a multi-year horizon, BASES Vitality Analysis enables understanding of SKUs, brands and manufacturers have attained sales in year two greater than year one and a growth index for clarity of scale.

Use cases include Strategic review of innovation strategies; Bolster retailer selling stories and assess organizational decision criteria, resource allocation and stage gate processes.

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