BASES Superior Products
Throughout the product development lifecycle, from formulation development to competitive benchmarking, proposition validation and launch planning, NIQ BASES has you covered. Using the industry’s only AI-driven product formulation tool with traditional CLT and in-home methods, we ensure product superiority and consumer acceptance is balanced with financial objectives.
Product Superiority is more important than ever before
A new product that fails to deliver a satisfying experience compared to expectations only has a 5% chance of success in market.
At NIQ BASES, our global experts have re-invented product testing, to enable your R&D teams and Sensory Scientists to learn from over 21,000 in-market products, using advanced AI modelling, to identify new formulations to delight consumers. Combined with traditional CLT and in-home testing, you can re-formulate existing products and build superior new products faster, with lower investment, than ever before.
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