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Segmentation, Targeting & Positioning
Focus on your most valuable consumer segments and activate their demand through winning propositions that center on what they value most.
Consumer expectations of brands are changing, market conditions are volatile, and competition is fierce. Yet you’re tasked with developing strategies that will unlock sales, revenue, and brand growth, both now and in the future. Our solutions can help you do this successfully, with a comprehensive understanding of your target audience—who they are, what they want and need, what they value, how they see the world, what and why they buy, and more.
NIQ’s Segmentation, Targeting and Positioning solutions allow brands and retailers across the CPG and Technology and Durables spaces to tailor strategies with precision. From understanding your target audience to optimizing promotions, our solutions help you make informed decisions that drive category growth and increase revenue.
Learn more about how our solutions help you create market segmentation and targeting that embraces increasing consumer complexity and helps you achieve your goals now and in the future.
With our Segmentation, Targeting & Positioning solutions, you can:
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Build audiences and deliver tailored messaging.
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Craft distinct messaging for target audiences.
Case Study
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Growth Architect
NIQ Growth Architect gives leaders in Technology & Consumer Durables, FMCG, Retail, Automotive, Media, and other industries the insights needed to craft laser-focused activation strategies for short-term sales growth, as well as sophisticated, inclusive mass marketing for long-term brand building.
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