You searched for - NielsenIQ

Education

How to build a data-driven culture

With a strong data culture, you never miss a growth opportunity. That's why it's essential to share consumer data across your CPG business.

Education

Answering your billion-dollar questions:...

Understanding omnishopper behavior through market intelligence and consumer panel insights helps CPG brands and retailers answer critical questions

Analysis

Consumers are looking for value, but it’s...

Shoppers are seeking out the lowest prices, but companies must understand consumer loyalty towards brands as buying habits evolve.

Analysis

Unlocking consumption: Four consumer groups...

A rapidly growing group of newly constrained consumers will have significant impact on customer segmentation across brands and retailers.

01 04

Technology adoption is driving an e-commerce boom, with huge implications for CPG

Technology adoption is driving an e-commerce boom, with huge implications for CPG

Recalibrated consumption dynamics in a COVID-19-altered world

Recalibrated consumption dynamics in a COVID-19-altered world

Still concerned about COVID-19, U.S. consumers will want more from convenience stores

Still concerned about COVID-19, U.S. consumers will want more from convenience stores

Pantries padded with produce as North Americans prepare for the COVID-19 long haul

Pantries padded with produce as North Americans prepare for the COVID-19 long haul

Many Europeans in lockdown expect the impact of COVID-19 to last another year

Many Europeans in lockdown expect the impact of COVID-19 to last another year

Key consumer behavior thresholds identified as the coronavirus outbreak evolves

Key consumer behavior thresholds identified as the coronavirus outbreak evolves

Augmented retail: The new consumer reality

Augmented retail: The new consumer reality

Battle of the brands: Consumer disloyalty is sweeping the globe

Battle of the brands: Consumer disloyalty is sweeping the globe

Quality data equals truth sets, and nothing less