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Education

How to build a data-driven culture

With a strong data culture, you never miss a growth opportunity. That's why it's essential to share consumer data across your CPG business.

Education

Answering your billion-dollar questions:...

Understanding omnishopper behavior through market intelligence and consumer panel insights helps CPG brands and retailers answer critical questions

Analysis

Consumers are looking for value, but it’s...

Shoppers are seeking out the lowest prices, but companies must understand consumer loyalty towards brands as buying habits evolve.

Analysis

Unlocking consumption: Four consumer groups...

A rapidly growing group of newly constrained consumers will have significant impact on customer segmentation across brands and retailers.

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The bright future of Canadian e-commerce

The bright future of Canadian e-commerce

Making sense of the newly fragmented beauty and personal care landscape

Making sense of the newly fragmented beauty and personal care landscape

Tackling omnichannel’s challenges: NielsenIQ chats with podcast Omni Talk

Tackling omnichannel’s challenges: NielsenIQ chats with podcast Omni Talk

Surveying the post-Covid ‘new normal’ across global markets

Surveying the post-Covid ‘new normal’ across global markets

Instacart: The good, the bad, and the ugly for grocery retailers

Instacart: The good, the bad, and the ugly for grocery retailers

The incrementality opportunity: Finding value in shifting omnichannel sales

The incrementality opportunity: Finding value in shifting omnichannel sales

Recommit to innovation: Building competitive advantages in the pandemic

Recommit to innovation: Building competitive advantages in the pandemic

Rerouted consumer spend sees a radical shift in top-performing stores in South Africa

Rerouted consumer spend sees a radical shift in top-performing stores in South Africa

Which health and food segments are missing out on the e-commerce boom?

Which health and food segments are missing out on the e-commerce boom?

Technology adoption is driving an e-commerce boom, with huge implications for CPG

Technology adoption is driving an e-commerce boom, with huge implications for CPG

How to develop pricing and promotional strategies that win

How to develop pricing and promotional strategies that win

COVID-19 fuels a 50% increase in omnichannel shopping across the U.S.

COVID-19 fuels a 50% increase in omnichannel shopping across the U.S.