Have you heard? NIQ and GfK are now one website. Learn more
Our Company Principles
Our Principles shape how we work, ensuring that our culture evolves with purpose and aligns with the values and behaviors that drive our success. These Principles help us deliver on our strategic goals, benefiting both our team and our clients.
Our commitment to our culture
Our company Principles go beyond mission and vision statements, offering a clear and actionable framework that empowers our team to collaborate, problem-solve, and make optimal decisions. They are the compass that drive our culture and strengthen our team.
We know that the right culture increases our ability to execute, thus creating a competitive advantage through our ways of working. That is why our Principles are essential to our success and outcomes, guiding us through the complexities of a dynamic market.
Each one of us owns a part of evolving our culture
Client Obsessed
Put clients’ success at the center of strategy and decision-making.
Be empathetic—put yourself in your clients’ shoes. Use market expertise to anticipate, innovate, and differentiate solutions. Act with urgency. Exceed client expectations.
Driven to Win
Be passionate about being the best at what we do.
Be bold and take great pride in our capabilities. Overcome obstacles with tenacity, resilience, and optimism. Dare to be our best and help others do the same.
Accountable for Results
Own, solve & deliver as one team.
Collaborate earnestly and break down silos. Do what you say you are going to do. Turn ideas into plans and get results.
Committed to Integrity
Create a culture that makes you proud.
Treat all people with dignity. Communicate courageously and honestly and stand up for what is right, say what needs to be said.
Recognition and Gratitude
Recognition is integral to our culture – it makes us feel valued, engaged, and appreciated for the contributions that help NIQ deliver on its purpose.
Our global recognition platform, Bravo! gives us an easy and consistent way to recognize and celebrate colleagues who live our Principles and drive business success.
Accountability and Performance
Our Mid-year and Year-end performance reviews are tied to our Principles, ensuring that every team member feels valued and aligned with our company goals.
These reviews provide a structured opportunity to recognize and celebrate the wins that drive our individual and collective success.
Ongoing Support
By embedding the Principles and offering continuous support and learning through every step of the employment cycle, we strive to provide an environment where employees can grow.
We provide programs that offer opportunities to develop skills, foster collaboration, and provide a clear framework to win.