Workshop details and fees
Who can attend?
Retailers, Suppliers, Distributors, Category managers, Key Account managers, Procurement managers, Trade Marketing managers, suitable for both junior and more experienced senior colleagues
Comprehensive course materials, case studies and certificate
€988 + VAT (1st participant/company)
5% discount for early bird (valid until March 12th)
5% discount for 3-5 participants/company
For more information and registrations, please contact:
Czech – Slovak markets
Day 1: 09:00 – 17:00
Shopper-Centric Category Management Review
- 8 step process recap
Assortment Management Introduction
- What is Assortment Management?
- Benefits and challenges
Assortment Management Framework
- 4 step framework and strategies
Step 1: Collaborative Trade Partnership
- Manufacturers assortment techniques
- Manufacturer’s strategies and shopper inputs
Day 2: 09:00 – 17:00
Recap Day 1
Step 2: Category Management Integration
- Category Management process steps linked to Assortment Management
- How category roles and strategies address better Assortment Management decisions
Step 3: Data Sources Integration
- Shopper facts selection criteria
- Retailer facts selection criteria
- Manufacturer facts selection criteria
Step 4: Assortment Management Process – 7 step process
- Market coverage
- Segments relevance
- Product delisting
- Product addition
- Product validation
Chryssa Asmatzi, Category Management Consulting Leader for East Europe
Chryssa has more than 25 years of experience in Retail, with expertise in all facets of marketing, branding, communications, business development and e-commerce, 7 of which in Category Management for key retailers in Greece, i.e. Carrefour Marinopoulos, Makro Cash & Carry, etc.
She is specialized in strategic planning and analysis, shopper marketing, customer insights, digital marketing and has a passion for e-business and innovative communications strategy development.
Chryssa delivers a series of training workshops with an integrated perspective that combines manufacturing, retailing and analytics. She leads Nielsen Category Management Consulting for the EE region.