NielsenIQ Price and Promotion Category Management workshop

Presenter

Chryssa Asmatzi
Category Management Consulting Leader Europe

Dates

June 7th & 8th, 2022

Location

Spaces | Theanous 15

What for?

• Identify the key principles of successful price and promotion management
• Understand PnP as part of the Shopper Centric Category Management process
• Analyze the factors that affect promotional effectiveness and efficiency
• Manage price sensitivity and elasticity
• How not to leave money on the table
• Understand and leverage shoppers’ subconscious behavior when facing promotions

Suitable for

Category managers, buyers, KAMs, trade marketing, brand managers, consumer/shopper insight managers, business analysts

Level

Intermediate (recommended for those with prior experience in CatMan)

Included

• Comprehensive course materials, case studies and certificate

Agenda

Day 1

• Introduction

• Category Management Fundamentals
  The most relevant aspects reminder when setting prices and planning promotions
• Price setting process
• Setting price objectives

• Price situation analysis
  Shopper sensitivity
  Price elasticity
• Pricing strategies
  Price strategies based on elasticities
  Pricing methodologies
  Newest pricing strategies
• Retailer’s price image
• Price determination

Day 2

• Day 1 Review

• Promotion management and process
  Integrated marketing
  Shopper attitude to promotions
  Market realities

• Promotion Objectives and Strategies
  Understanding shopper behavior
  Product life cycle
  Business objectives

• Products on Promotion
  Base and incremental sales
  Efficiency & Effectiveness
  Performance
• Promotional Mechanics
• Promotional Plan Implementation
  Tactics alignment
  Scorecard
• Promotion Evaluation
  

Register

Register for this workshop

For more information

Konstantinos T. Bampos, Client Business Partner, NielsenIQ Greece & Israel |  konstantinos.bampos@nielseniq.com 
210 9500300, 6936 604338

Anastasis Panousopoulos, Client Business Partner, NielsenIQ Greece | Anastasis.panousopoulos@nielseniq.com 
210 9500300, 6936 552835