Webinar: Optimizing digital content for the ultimate e-commerce customer experience 

Webinar description

The report, Digital Depth Analysis: The e-commerce experience audit, conducted by Label Insight and Brand Bank, both NielsenIQ companies, audited the e-commerce websites of 40 different US retailers that are key players in the grocery, health and beauty, and pet industry to determine how they are powering the shopper’s path to purchase.

We sought to better understand: the current retailer e-commerce landscape, how well retailers are serving their shoppers, where they still trail, and how to better serve shoppers through search, product detail pages, personalization, and more.

Are you ready to discover how you can update your digital roadmap and deliver the shopping experiences consumers demand?

In this webinar, you will learn

Watch now to learn about:

  • What is behind the evolution of customer expectations regarding product content.
  • The gap between digital shopper expectations and the opportunity for retailers to catch up leveraging the right solutions.
  • Current retail industry best practices and trends for optimizing digital discovery.
  • Where commerce is headed in the next five years—and what’s working now.
  • How organizations can leverage an end-to-end solution to deliver a better customer experience.
  • And more!
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