Principles of Consumer-Centric

Sustainable Packaging

Sustainable packaging appeals to an increasingly broader audience. Find out sustainable packaging best practices from our experts.

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Shifts to more eco-friendly business practices and changing consumer preferences are driving demand for sustainable packaging. 

Sustainable packaging trends like recyclable materials, minimalist packaging, and reusable pack design can help manufacturers reduce waste and, in many cases, enhance brand perception. 

However, thoughtful execution is needed to maintain purchase motivation and brand consistency.

Smruti Kulkarni

VP, Pack & Design (Europe)

With a background in consumer behavior, technology and consulting, Smruti has worked with hundreds of brands across CPG and restaurant industries to help them develop consumer-centric packs and products. In addition to leading the European BASES & Neuro Design Practice Area, Smruti has led consumer research projects on sustainability, and industry thought leadership on breakthrough innovations at BASES Europe. Smruti leverages her experience in behavioral science and technology to help brands develop packs and products that are both planet-friendly and consumer-centric.

Katie Sugermeyer

VP, Pack & Design (North America)

As the North America lead of BASES Pack & Design Practice, Katie partners with clients across industries to create impactful packaging and brand design. She has spent over 15 years driving the growth of consumer neuroscience and its application to packaging and brand research. Katie is a thought leader who leverages her expertise in understanding how designs moves people to bridge the art and science of great design.


Speaker: Katie Sugermeyer

Europe, Middle East, and Africa

Speaker: Smruti Kulkarni

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