Impacting the next generation of parents

About the event

Parenting styles and household decisions have changed significantly, brought about by the shifting mindsets, and growing up experiences of the next generation of parents. It becomes more complicated with the fact that the next generation of parents are dominated by Gen Z and Millennials. Two different generations with two different personal values.

At our recent event attended by over 200 B2B brand leaders, we launched a syndicated study survey-based solution using panel from Supermom Community delivering in-depth insight into next generation of parents’ belief and consumption habit.

We unveiled key insights to help brands and marketers engage effectively with the next generation of parents:

• Understanding of the current parenting style of Indonesian young parents and its impact on their purchasing behaviors and preferred shopping channels.
• Valuable discussion lead by industry leaders from financial sector, online retail, and FMCG brands on effective strategies to resonate with the generation of parents.

If you missed the event or would like to learn more, please fill out the “Contact us” form to get more information.