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NIQ Digital Advisory Council, Istanbul

Unlock your E-Commerce potential: Register now! 

Date: 13th June 2024 

Venue: Fişekhane, Istanbul

Time: Starting at 9:00 am

Are you ready to unlock the secrets
to skyrocketing your E-Commerce success?

Look no further! Join us for a day of groundbreaking insights, innovative strategies, and unparalleled networking.


09:00 – 09:45 – Registration, coffee and networking  

09:45 – 09:50 – Welcome address 

09:50 – 10:20 – Session 1 – State of E-Commerce in Türkiye

10:20 – 10:40 – Session 2 – Delivering the full view of Omni from NielsenIQ 

10:40 – 10:55 – Coffee break 

10:55 – 11:40 – Session 3: Panel Discussion: The Future of E-Commerce feat. industry expert guests 

11:40 – 12:20 – Session 4: The future of digital shelf 

12:20 – 12:30 – Closing address 

12:30 – Onwards: Networking and lunch 

NielsenIQ speakers

Salim Bachatene

Salim Bachatene
Tech Visionary

Salim is your go-to expert for everything tech and e-commerce. Leading business development for Data Impact — a NIQ company, Salim is an authority on sharing the latest advancements, emerging trends, and innovative tools that can give you the edge you need to thrive in the digital world.

Vaughan Ryan

Vaughan Ryan
E-Commerce Trailblazer

With years of experience in pioneering e-commerce ventures, Vaughan brings a wealth of knowledge to the table. Leading E-Commerce in Asia Pacific, he leads teams in helping companies understand the consumers’ full shopping journey across offline and online environments. He is deeply devoted to improving businesses by understanding what their customers want and desire, not only today but more importantly, into the future. He is passionate about understanding current and future market trends and how they impact consumer behaviour.

Didem Şekerel Erdoğan
EEMEA E-commerce Lead,
Türkiye General Manager

Didem is an expert in leading big data advanced analytics with predictive intelligence using artificial intelligence to help clients drive profitable growth with insights and foresights. She is an expert in RGM (Revenue Growth Management), E-Commerce insights and foresights with superior consultancy is a clear focus of hers, Didem together with her teams launched 5 years ago the NIQ E-Commerce FMCG panel in Türkiye to provide forward-looking light to the industry. Didem is passionate to provide her clients in FMCG, E-Commerce and Retail companies with forward-looking insights and helping them to drive growth. She focuses also on helping clients across EEMEA with the next generation of digital shelf analytics to accelerate their growth journey in E-Commerce with a focus on sales excellence and ROAS.   

Yankı Yalçın
Account Development & E-Commerce Director,

Yankı is E-commerce Director at NIQ. With over 24 years of experience in Retail Measurement, he is a strategic leader focusing on helping clients grow their businesses with strong expertise in insights generation, marketing research, and data analysis and is dedicated to delivering FMCG, E-Commerce and Retail companies forward-looking insights and tools to support their growth in the rapidly changing market environment.

Turan Konu
Retailer Services E-Commerce Director,
Middle East & Africa

Turan is an experienced leader with a passion for Omni-retail and E-Commerce strategy, with a solid background in innovation and manufacturer category management. Currently leading E-Commerce in Eastern Europe & MEA regions, Turan has a high level of expertise in delivering strategic insights, consulting and building credible partnerships with prominent E-Commerce retailers.

Nur Serenli
Consumer and Marketing Insights Director,

Nur, in her 24 years of marketing research career, has conducted many ad-hoc and tracking projects in several industries (travel, tourism, textile, CPG, E-Commerce, finance, media, technology, QSR and retail). She proposed solutions to brand-generated and customer-oriented needs for companies from different sectors.

Save your spot now, seats are limited. 

Don’t miss out on your chance to gain insider knowledge that could reshape your e-commerce journey. Let’s propel your E-Commerce venture to new heights together!