Meet NielsenIQ and GfK
at CES 2025

Las Vegas | January 6 -10

Do you have the Full View™ of consumer insights?

Every day and everywhere around the world, consumers show us exactly what they want and need through their purchases, clicks, and searches.

More than anyone else, GfK and NIQ deliver the most complete and clear understanding of consumer buying behavior. Retailers and brands across the globe rely on the Full View to expand their understanding of what consumers buy, why and how they buy, and what they can do about it.


Connect with NIQ + GfK at CES


NIQ Experts & Speaking Sessions

Meet our industry experts to gain valuable insights and spirited discussions

Marta Cyhan-Bowles

Marta Cyhan-Bowles

Chief Communications Officer and Head of Global Marketing COE

A proven marketing and communications leader. Cyhan specializes in guiding teams towards long-term success through data-driven rigor and a personal bias for innovative campaigns that captivate, engage and ultimately drive measurable growth.

Julie Kenar

SVP,
Consulting

Julie Kenar has more than 20 years of experience in brand/advertising strategy and consumer insights. She has spent her career dedicated to the automotive industry and held positions on both the OEM and vendor sides of the business.

CMO Insights Panel: Adapting to Change: Demographic Shifts in Advertising Strategy

Thursday, January 9, 10:00am

Location: Aria Resort, Mariposa Ballroom
Speaker: Marta Cyhan-Bowles, Chief Communications Officer & Head of Global Marketing COE (Additional Panelists TBA)

Automotive Session: What’s Next in Vehicle Tech

Thursday, January 9, 11:00am

Location: Las Vegas Convention Center West – W219
Speaker: Julie Kenar, SVP AutoMobility, NielsenIQ (Additional panelists TBA)

Tech Market Insights
Tech Market Insights