NIQ BASES Roadshow NY

NIQ BASES BevAl Neuro Roadshow

New York

Maximize ROI: Neuro Marketing Strategies to Get the Most Out of Your Marketing Budget in the BevAl Industry

Date and time:
July 9^th 9:00 AM – 12:00 PM

Location:
NIQ New York Office, 85 Broad Street, New York, NY 1004

Overview

Join us for an exclusive journey into BevAl consumer insights at the BASES Neuro Road Show, coming to New York on July 9^th. This intimate and informative session will uncover the nuances of both conscious and subconscious consumer reactions in the BevAl industry.

What you can expect

This event is designed for those seeking a deeper understanding of their customers and the research that goes into getting to know them. Expect thought-provoking discussions, interactive demonstrations, and a relaxed atmosphere conducive to networking – all accompanied by a delicious breakfast, a cup of coffee and ending with lunch.

Meet your brilliant speakers

Dr. Elise Temple

Vice President, BASES Neuroscience & Client Service

Dr. Temple earned her PhD in Neurosciences from Stanford Medical School and holds a BS in Psychology & Biology with a minor in Chemistry from the University of Oregon. She served as a professor at Cornell and Dartmouth, heading the Developmental Cognitive Neuroscience Lab and the Educational Neuroscience Lab. Dr. Temple has authored over two dozen papers, cited by over 4000 others. In 2010, she joined Nielsen Consumer Neuroscience, leading neuroscience efforts for major clients. She is passionate about making neuroscience accessible for impactful business solutions while maintaining scientific rigor.

Megan Belden

Vice President, Global Lead BASES Advertising

Megan is an expert in providing advertising consulting through neuroscience research for many of Nielsen IQ’s top clients and the world’s largest creative agencies. Megan has been at NielsenIQ for over 13 years with prior roles in data analytics for key clients like P&G, McDonald’s, Walmart, Mars, and Nestle.  She is the global executive sponsor for NielsenIQ’s disability employee resource group, leading core initiatives that have earned NielsenIQ a top score on the global Disability Equality Index. Megan is based in Cincinnati, OH and has earned her MBA in Pricing Analytics from Xavier University.

Andrea Fraboni

Vice President, BASES & Neuro Pack and Design, Global Lead at NIQ

Andrea Fraboni leads the BASES Pack & Design Practice at NIQ. She is a dedicated packaging researcher, focusing on this important medium for the last 20 years. During her career she has worked with clients across BevAl, CPG, Health & Beauty, Durables and Retail to help their brands succeed across the shopper journey. Andrea strives to improve packaging research, specifically focusing on telling the full story of the pack performance across System 1 (Eye-Tracking and EEG) and System 2 (behavior/ attitudes).