Beyond the Basics – Elevating Product Content for Maximum Impact
In today’s competitive retail landscape, product content must do more than inform, it must inspire. Join NIQ Brandbank with special guests Tesco and Mars UK to discover how enriched content can drive shopper engagement, boost conversions, and build long-term loyalty.
This session explores the shift from basic product content to a strategy focused on rich media, data completeness, and cohesive storytelling. You’ll hear practical insights and real-world examples from both brand and retailer perspectives.
What you’ll learn:
- Why product content is about more than just images and descriptions, it’s about storytelling, experience, and trust
- How UK shoppers interact with enriched content and the role it plays in influencing purchase decisions
- Common challenges brands and retailers face in maintaining consistent, high-quality content and how to overcome them
- The importance of data completeness and how missing attributes impact discoverability and conversion.
- How NIQ Brandbank helps unify content efforts through carousel imagery, video, below-the-fold rich media, and comprehensive data management
- Real success stories from Mars UK and Tesco that show the impact of optimized content
Watch the recording today to discover how to transform your product content into a powerful driver of digital success!
Speakers
Sam Turner
Client Development Manager
NIQ Brandbank
Lisa Smith
Lead Online Media & Partner Engagement Manager
Tesco
Scott Baird-Green
UK Search, Content & Activation Manager
Mars
Ready to optimize your product content?
Whether you’re just beginning your journey or looking to take your product content to the next level, our team at NIQ Brandbank is here to help. From lifestyle imagery and CGI to enhanced attribution and analytics, we make it easy to create and deliver the rich media content today’s shoppers expect.
Let’s talk about how we can bring your brand to life across the digital shelf, boosting engagement, compliance, and conversion along the way.
