
Get the Full View of the Pet Industry with NIQ
Grow your “paw-print” with NIQ solutions that provide the Full View of the pet industry market and consumer insights at a price that fits your needs.
Whether you are new to the rapidly growing pet industry or a seasoned veteran, NIQ offers a wide range of solutions that can help you:

Increase ROI

Win over more retailers

Optimize pricing and promotions

Drive product innovation

Strengthen shopper loyalty
Even better, NIQ’s flexible pricing model is designed for both emerging and established brands looking to accelerate growth without eating up their budget.
NIQ Speaking Sessions at Global Pet
Wednesday, March 26th | 11:00am – 11:45am
11:00 | Unlock insights with the Full View™ of the pet market
Explore the latest data, trends, and consumer insights in the pet industry. Gain valuable knowledge on pet parent behaviors, market dynamics, and product performance within the retail landscape. This comprehensive view covers everything from food and treats to consumables, hardlines, and supplies.
Meet the Experts

Sam Smith
Associate Client Director
Client Success, NIQ
Sam has been with NielsenIQ for 8 years, supporting CPG manufacturers across a wide variety of industries with a main focus on Pet. He utilizes data from Scan, Panel, and Omni to provide comprehensive analysis and build industry leading thought leadership. Previously a Vet major before going to Business school, the Pet world has always been a passion for him. Sam holds both MBAs in Brand Management & Pricing, as well as a BSBA in Marketing & Game Theory Economics. Sam and his wife enjoy their days spoiling their Golden, Poppy, and Tabby, Momma.

Hannah Polk
Associate Sales Director
Product Insights, NIQ
Hannah Polk is an Associate Sales Director on the NIQ Product Insight team, bringing a unique blend of expertise in health and wellness, along with a background as a registered dietitian. With a passion for promoting well-being—not only for people but also for their pets—Hannah has built her career around helping brands understand and connect with consumers in meaningful ways. Having been with NielsenIQ for four years, Hannah initially worked closely with retail partners, and now focuses on the manufacturer side, specializing in both pet and beauty sectors. Her experience spans across a variety of client needs, where she combines her industry insights with a deep understanding of health and wellness trends to drive actionable strategies for growth.
Emerging Pet Brands, Try Byzzer for Free!
Emerging and growth grocery brands can try out Byzzer powered by NIQ for free. Start revealing your pathway to growth using our FREE DATA with no commitment needed.
Signing up gets you access to 3 free reports and a weekly alert, including:

Category and Brand Trend Report
The Category and Brand Trend Report lets you understand key measures like your growth and velocity over time vs. the category.


Top 10 Lists Report
Our Top 10 Lists Report lets you identify the top-growing markets and top-growing brands in your category.


Competitor Comparison Report
With the Competitor Comparison Report, you can highlight sales, pricing, velocity, distribution, and promotion activity for up to 10 brands.


Alerts
Use Alerts to get weekly updates on market performance or another topic of your choice right in your inbox.
