NielsenIQ at CES 2026: Unlock Your Next Growth Opportunity


The Full View™ of Consumer Behavior — Now in Las Vegas
This January, NielsenIQ (NIQ) is heading to CES 2026—the global epicenter of innovation, where the future of consumer technology comes to life. From the dazzling lights of the Strip to the cutting-edge breakthroughs on the show floor, CES is where bold ideas meet bold action—and NielsenIQ is right at the heart of it.
As the intelligence engine behind the world’s leading tech and durables brands, NIQ (now united with GfK) delivers the most complete view of consumer buying behavior across markets, channels, and categories. In a landscape defined by rapid innovation and ever-evolving consumer expectations, knowing what drives purchase decisions isn’t just important—it’s everything.
Connect with NielsenIQ @ CES 2026

Kick off CES with us!
Monday, January 5 — Kick off CES 2026 with NIQ and The CPG Guys at a reception filled with great conversations, bold ideas, and even a few surprises.
RSVP through your NIQ/GfK representative or drop us a line to secure your spot.

Party with us!
Tuesday, January 6 — Wind down with NIQ and OpenBrand at one of Vegas’ hottest hidden gems. Sip, mingle, and toast to innovation inside the city’s trendiest speakeasy.
RSVP through your NIQ/GfK representative or drop us a line to secure your spot.

Book a meeting
Need a focused, curated discussion? Book time with our experts to know how to act faster, plan smarter, and grow stronger.

On the CES stage
Wednesday, Jan. 7th
4:00pm
From Brainwaves to Blood Sugar: How Next-Gen Tech Shapes Diets
Speakers:
- Sherry Frey: VP Total Wellness – NielsenIQ
- Michael Wolf: Editor in Chief – The Spoon
- Noosheen Hashemi: Founder & CEO – January AI
- Howard Zisser: MD – Schwa

On the CES stage
Thursday, Jan. 8th
10:00am
Vehicle Tech Investment Trends
Speakers:
- Julie Kenar: SVP Automotive Business Partner – NielsenIQ
- Steve Schmith: Co-founder and host – Inside CVC Podcast, u-path Venture Advisors
- Brandon Blumber: Director, Business Development – Rivian Automotive
- Judy Curran: Senior Chief Technologist, Automotive – Synopsys
- Ali Kani: VP – NVIDIA Corporation
On the CES Stages

Sherry Frey
VP Total Wellness, NielsenIQ
How Next-Gen Tech Shapes Diets →
The Rise of Liveable Tech →

Ines Haaga
Director, Global Strategic Insights, NielsenIQ




