Webinar Series
Snackonomics 3.0
A two part webinar series
Snackonomics 3.0 (Part 1)
May 28th, 2025
Now Available On-Demand
Building on the conversation started at Sweets & Snacks this year, this session takes a deeper dive into the evolving snacking landscape. As consumers continue to adjust to post-pandemic realities and navigate the pressures of inflation, their shopping behaviors are shifting in significant ways. At the same time, U.S. snack brands face mounting challenges in sustaining growth and staying relevant.
In this webinar, we’ll explore how to harness data to make smarter strategic decisions, respond to rapidly changing market dynamics, and gain a competitive edge. You’ll walk away with a clearer understanding of today’s key snacking trends and actionable insights to help your brand thrive in a fast-moving environment.
What you’ll learn:
- How post-pandemic shifts and inflation are impacting consumer behavior.
- How to use data to inform strategy and drive growth for your snack brand.
- Ways to adapt to fast-changing market dynamics and stay competitive.
Snackonomics 3.0 (Part 2)
July 16th, 2025
1:00 PM EST
Snackonomics 3.0: Part II explores the evolving dynamics of snacking, beginning with a brief recap of Part I and key insights from the 2025 Sweets & Snacks Expo. This session will cover how consumers define snacks today, what motivates their choices, and the increasing importance of seasonal, cultural, and life-stage moments in shaping snacking behavior.
Carly & Chris will examine the growing tension between purposeful and pleasurable snacking, and how brands can navigate emerging challenges such as GLP-1 medications, changes to SNAP benefits, and heightened ingredient scrutiny. As consumer expectations continue to rise, we’ll spotlight the critical role of brand trust in sustaining relevance and loyalty in an increasingly competitive landscape.
What you’ll learn:
- How consumer definitions and motivations around snacking are evolving
- The growing impact of seasonal, cultural, and life-stage moments on snacking behavior
- Strategies for navigating emerging challenges and building brand trust in a competitive market
