How Shipping Data Delivers
Compared to other datasets, email receipt data offers unmatched granularity surrounding a transaction.
The addition of shipping data to traditional order data bolsters and expands the number of actionable insights derived from the data. In some cases, shipping data should be even more current than its orders counterpart due to consumers’ own motivation to have their packages delivered to the proper places. These advantages are amassed into a rich data feed that can provide useful macroeconomic analysis, industry-specific trends, and individual company analysis.
Trends to Watch
- Pricing-related shipping trends to watch include carrier shift from package size pricing to weight-based parcel pricing and understanding how that impacts carrier share.
- With retailers also looking to optimize costs within a changing delivery landscape, there is increased demand for platforms and software to determine a preferred mix of traditional logistics carriers and last mile carriers that could influence delivery patterns.
- Trends around improving delivery efficiency are also measurable with orders being both bundled and split into multiple shipped packages.
- Amazon’s entrance into the logistics space represents another possible shift in retailers’ search for delivery efficiencies among carriers.