Have you heard? NIQ and GfK are now one website. Learn more

Analysis

How to adapt to US online retail trends in 2023

Analysis

How to adapt to US online retail trends in 2023


Download NIQ Brandbank’s latest eBook to understand what 2022 meant for the CPG industry in the US and learn how retailers can improve online strategies in 2023.


2022 has been a transformative year in the retail industry — and a changing retail landscape means retailers and brands must step up their game if they want to thrive in 2023.   

In fact, e-commerce spending is expected to reach $36 billion in 2023 — a 20% projected increase from 2022.   

NielsenIQ Brandbank’s latest eBook is based on the findings of a recent report from NIQ: The Digital Depth Analysis. This report is based on an audit that looked at how well retailers are achieving these online needs.  

In this eBook, you will learn: 

  • How retailers have improved the digital shelf 
  • Where they still trail 
  • How to better serve shoppers through search, product detail pages, personalization, and retail trends for 2023 and beyond.