Health and wellness trends shake up the beverage alcohol industry

Nearly one third of US consumers are looking for healthier options when they shop for groceries—including alcoholic beverages.  

Better-for-you offerings are popping up across alcoholic beverage categories, from the lighter and generally healthier alternatives to traditional beer, including non-alcoholic beers and mocktails, to hop-water and hard seltzers. 

Alcoholic beverage health and wellness claims on the rise

Many consumers choosing these healthier beverage options are also concerned with the health of the planet, driving up sales of products with “sustainable” claims across the beer, wine, and spirits categories.  

Sales of products with “social responsibility” claims on the package or label are also taking off in the wine category.

In the beer category, products with “carb-free” claims are on the rise, in wine, “calorie conscious,” and in the spirits category sales of products with “no added sugar” are taking off.