Analysis

What consumers are craving: Understanding trends in the cocoa industry

Analysis

What consumers are craving: Understanding trends in the cocoa industry



What’s in this report?

Cocoa is a much-loved treat all over the world, and what people crave is always changing. NIQ’s latest deep dive on the category explores sales of chocolate and other cocoa-using market segments, as well as the latest consumer trends and how these trends have evolved over time. Download the full presentation to learn: 

  • How consumers are prioritizing their health needs 
  • Where do cocoa products fit with diet nutrition and performance nutrition categories  
  • What cocoa ingredients are trending 
  • What is driving growth in the cocoa industry   

For 46% of surveyed global consumers, financial health and job security are on par with mental and physical wellness as the leading areas of importance to our lives.  

What follows is an analysis of how these shifting priorities impacted consumer spending on cocoa products in 2022, and what’s next for the industry in 2023. 


Download the report 

Get the insights you need to understand the cocoa industry landscape of 2023.