Search ranking is critical.
80% of in-basket products appear in the top 10.
Do your analytics provide for the different algorithms used by each retailer?
Product search ranking can be influenced by:
- Sales
- Out of stock rates
- Ratings & reviews
Look at our example of differing search results at the two biggest US omni retailers.
Data Impact by NielsenIQ = All store locations, all SKUs, every day.