In this era of reinvention, traditional grocery stores are blending physical and online shopping experiences, leveraging innovation to offer greater convenience, personalization and sustainability. Shoppers are no longer confined to a single shopping method in stores. They are opting for an omnichannel approach that includes everything from online delivery and click-and-collect to in-store smart technologies that make shopping faster and more efficient.
As the next era promises to bring a more seamless and personalized grocery shopping experience, catering to the changing needs and expectations of today’s shoppers, adaptability, and innovation will be key for retailers to thrive in this rapidly changing environment.
But with 72% of products missing from retailers’ search and 70% retailers without rich media, retailers really need to optimize the basics before they delve into AI and new technologies.
To help those retailers unsure where to begin, NIQ Brandbank has created a guide that explores:
- Who are today’s shoppers and where are they shopping?
- The battle of price vs loyalty
- How incomplete product content is impacting sales
- Strategies to help formulate winning product pages
