VIP Beauty Experience
This past June, NielsenIQ hosted its annual Consumer 360® conference in Hollywood, FL where industry leaders and renowned experts shared transformative ideas and forward-thinking perspectives to help clients thrive in a world of rapid change and technological evolution.
From internal leadership to industry executives, the week was filled with thought provoking speakers who shared their perspectives on many topics including innovation, the future of retail, the impact of tech, and more.
While attendees were treated to a variety of mainstage events, the NIQ beauty team hosted events all week to really engage with our beauty clients.
The team kicked off with a Retail Safari led by WSL Strategic Retail, exploring the hottest retail concepts in Miami.
We explored it all: from dupes at Five Below, to collabs at Minisou, a luxury experience at Kiko Milano, and omnichannel excellence at Skims.
Special Thanks to the wonderful WSL Strategic Retail Team who sponsored and Guided Us on this Retail Safari.
TikTok Shop On Stage
TikTok Shop continues to prove why it’s the most disruptive retailer in beauty.
On the mainstage, Jacqueline Flam Stokes and Ajay Salpekar had a wide-ranging conversation where they discussed how TikTok Shop has become beauty’s discovery platform, and how important it is for brands to nurture their creator relationships.
Key Takeaway
“What happens on TikTok does NOT stay on TikTok.”
The halo impact that brands are seeing extended to other retailers is substantial, and brands are even starting to use TikTok Shop as their lead retailer when introducing new products.
Beauty Luncheon with Perfect Corp
The week also included a beauty lunch, sponsored by Perfect Corp. Attendees heard from Wayne Liu, President America, who shared his thoughts on the future of AI and demoed the latest Perfect Corp skin diagnostics tools for our guests.
Beauty Deep Dive Sessions
The first, was hosted by Anna Mayo and covered the growth of ecommerce in beauty, and how Amazon and TikTok Shop are fundamentally altering how consumers shop and how brands go to market.
Jill Krakowski from Cosnova USA joined the stage to share how the Essence and Catrice brands have become leaders on Amazon.
We even got to experience a viral moment in real time, as Catrice Magic Shine Eraser sold out on Amazon after a feature on Good Morning America.
Another standout beauty session featured Kelly Sobol and Steve Zurek sharing an amazing success story on how Milani cosmetics was one of the only cosmetics brands able to increase in-store shelf space.
Key Takeaway
“In store beauty retail isn’t dead, but brands need to be a bit more creative to make their physical retail presence the most productive that it can be.”
Enhancing our Beauty Industry Coverage
Sephora Partnership
Our new partnership with Sephora was announced at C360. Sephora will become a cooperator as part of our point of sale and omnichannel data sets. This is another huge step for NielsenIQ Beauty as we continue to expand our coverage of the full beauty market.
Costco
Costco will now be readable in NielsenIQ point of sale data. Costco is a retailer to watch as they invest in and expand their beauty offering. With a very high-income consumer who has a taste for luxury, Costco will be one to watch as a growing curator of luxury beauty.
Omnishopper Panel
Our Omnishopper Panel is growing to 500k+ Households, giving us the most granular read of the beauty consumer on the market, and the ability to perform deep analysis on indie brands and targeted demographic groups
Learn more about NielsenIQ’s best-in-class beauty insights and related solutions
