Manage the complexity of the GDSN


Manage the complexity of the GDSN

When shoppers buy a product in-store, they are highly likely to research the product ahead of time. Consequently, manufacturers and retailers need strong content to win shoppers — and sales.

With NIQ Brandbank’s latest eBook, understand how some leading brands and retailers are managing the complexity of the industry and keeping up with industry-wide changes in the content consumers expect.

Keeping pace with an evolving industry

25 years ago, the barcode that could be scanned electronically originated, making it easier for products to be tracked, processed, and stored. In addition, GS1 Standards set processes and standards across multiple industries to reduce the cost of sharing and exchanging information and products for trading partners.

In the 2000’s, we saw the explosion of ecommerce and the rise of brands focusing on digital content, and the global pandemic has recently further intensified shoppers’ expectations around transparent and sustainable sourcing of products.

According to a NIQ study sustainability-linked shopper products brands now grow nearly six times faster than other brands. In fact, 73% of global shoppers indicated they would definitely or probably change their consumption habits to reduce their impact on the environment.

The ever-evolving FMCG industry, and online shopping, have driven the need to support online content better.

Unlock your digital potential

In our new eBook, “Manage the Complexity of the GDSN,” you can learn how to:

  • Boost online discoverability, shopper engagement, and loyalty
  • Keep up with the evolution of the industry
  • Overcome content management challenges
  • Achieve multichannel coordination