Despite economic pressure, inflation fatigue, and global uncertainty, Canadian grocery is far from stagnant—it’s being actively rewired by a smarter, more intentional consumer. Value is no longer just about price; it’s creating openings for brands that deliver relevance through convenience, health, and proudly Canadian propositions, fueling at home growth occasions. In an era of constraint, the winners won’t wait for conditions to improve—they’ll grow by earning trust, stealing share, and meeting shoppers exactly where their priorities are changing.

As economic uncertainty grows, shoppers are making trade offs that challenge traditional assumptions about health, sustainability, and premium positioning. This session presented by Carman Allison reveals why “doing what’s right” must also fit within today’s tighter spending power and what retailers and brands must do to stay relevant. If you want to understand the new balance between aspiration and affordability, download you copy.