Unlock Growth: Download Our Presentation & Discover Your Brand’s Potential 

This presentation explores how economic pressures and evolving wellness priorities are shaping the gut health and microbiome market across FMCG. Despite inflation and rising concerns about affordability, Canadians remain highly interested in gut health, viewing food-based solutions as the most effective approach. NIQ data shows that microbiome-supporting products are growing rapidly in the US, while Canadian growth remains slower but emerging. The presentation highlights strong e-commerce momentum, the importance of credible benefit-led messaging, and opportunities for gut health products to move mainstream.