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Canada’s beauty landscape is entering one of its most dynamic periods yet. As shoppers face mounting financial pressure, sharpen their search for value, and embrace rapidly evolving trends in Prestige, K‑Beauty, and clean formulations, the role of beauty retailers and brands is shifting at record speed. This presentation explores how price sensitivity, the rise of younger and more diverse beauty buyers, and the explosive growth of online and algorithm‑driven discovery are reshaping competition across Canada—and redefining what it takes to win in 2026 and beyond.

The New Candy Commerce Playbook 2026 explains how social commerce, TikTok Shop, and AI are fundamentally reshaping how consumers discover and buy candy, shifting impulse moments from the store checkout to online feeds driven by creators, trends, and algorithms. Presented by Jennie Bell.