FCL Summit
This presentation presented by Mehwish Chaudhry and Nick Gibson examines how Canadian consumers are navigating prolonged economic uncertainty, rising cost‑of‑living pressures, and evolving priorities around value, wellness, and choice. It highlights how intensified price sensitivity is reshaping shopping behaviors—from increased reliance on discount retailers, promotions, and private label, to more deliberate trade‑offs across essential and discretionary categories. At the same time, shifting demographics, growing cultural diversity, and accelerated digital and algorithm‑driven discovery are redefining how consumers engage with brands, attributes, and health‑ and wellness‑led products. Together, these forces are transforming competition across Canadian retail, underscoring the need for retailers and brands to balance value, differentiation, and relevance to win with today’s—and tomorrow’s—shoppers.
